Meet Sue Marsh

For over two decades, Sue Marsh has been a quietly revered name in the world of beauty, earning a global reputation for her mastery of eyelash treatments. Beloved by beauty editors and a well-guarded secret among celebrities, she has become the go-to expert for bespoke eyelash and eyebrow artistry.

As the visionary behind Eyechainz, Sue doesn’t just follow trends - she sets them. Her expertise extends beyond perfecting the craft; she continuously innovates, introducing pioneering techniques and products designed to enhance natural beauty effortlessly. From revolutionary lash-enhancing treatments to precision-crafted tools, every creation reflects her dedication to elevating eye beauty.

"Our mission is to bring beauty & glamour to the eyes of the world irrespective of age, race, social status or sexuality."

Long before she became synonymous with lashes, Sue was a trailblazer in nail design, pushing boundaries and shaping the landscape of modern nail art. With two published books and a portfolio spanning collaborations with top celebrities, models and designers, she played a pivotal role in catapulting nail artistry into the mainstream during its formative years. Her work from the '80s, '90s and early 2000s remains an inspiration in the industry.

 

In 2005, Sue set her sights on the world of lashes, redefining the art of eyelash enhancement. Her groundbreaking approach - introducing colour, tinting and lash extension techniques - has solidified her status as the Queen of Lashes. In 2012, she launched Eye Boutique, a collection that instantly won industry acclaim.

 

Now, with a global clientele that includes some of the most influential and affluent individuals, Sue continues to push the boundaries of beauty innovation. Her focus remains on shaping the future of eye beauty, one groundbreaking product at a time. With the launch of Eyechainz, a new era of eye and facial adornment begins - where creativity knows no bounds, and every wearer has the freedom to express their unique style and personal message to the world.

The Eyechainz Story

Eyechainz ® eye jewellery, created by global expert in eye decoration & lash design Sue Marsh, uniquely blends day & luxury evening styles to frame the eyes. Each bespoke piece is crafted with exceptional artistry, using high-quality materials, making it a personalised statement of individuality & elegance for any occasion.

With meticulous attention to detail, every facet of Eyechainz ® eye jewellery shines with unmatched brilliance. What makes it truly special is its ability to transcend traditional accessories, becoming a statement of self-expression and uniqueness. Unlike mass-produced pieces, these creations are customised to the wearer, embodying their unique tastes and desires.

Crafted using the finest materials sourced from reputable suppliers and committed to quality and sustainability, this eye jewellery boasts dazzling gemstones and precious metals, ensuring both beauty and durability.

With its exquisite beauty and impeccable craftsmanship, Eyechainz ® eye jewellery commands attention wherever it goes. Whether for a special occasion or everyday wear, it sparks conversation, inspires admiration and elevates any ensemble.

In a world of mass production, this bespoke eye jewellery stands as a symbol of individuality and excellence, appealing to diverse audiences. It transcends ordinary fashion, turning the wearer into a trendsetter and fashion icon. Elevate your ensemble with a touch of distinction at any event, be it a night out, a cocktail party, a wedding or high-profile gathering. With Eyechainz ®, you're guaranteed to set the trend and leave a lasting impression.

Eternally Eyechainz

Created Direction

Crafted with precision

Sue Marsh has been a trailblazer in both the lash & nail art industries, pioneering ideas so avant-garde they’ve captured the attention of celebrities & fashion designers for over three decades. Her fearless creativity & out-of-the-box vision have consistently redefined standards, merging design & architecture into styles that are both unique & alluring. A true original, Sue has set trends that shaped entire industries while remaining unmistakably authentic. Beyond nails & lashes, her creative intellect extends into fashion creation & interior design, where she continues to craft & express her visionary artistry with the same pioneering spirit.

Sustainability

Exceptional brilliance

At Eyechainz, sustainability is not just a value, it’s a principle that informs every stage of our design & production. Our packaging reflects this commitment, created with care to minimise environmental impact while maintaining elegance & quality. Both the outer box & inner card are produced from a blend of recycled materials & FSC-certified wood sources, ensuring responsible use of natural resources. By choosing eco-conscious materials, we reduce waste & protect forests, while delivering packaging that embodies the premium feel of our brand. Eyechainz proves that sustainability & sophisticated design can beautifully coexist.

Press & Media

Uncompromising quality

To request a press kit outlining the story behind the brand, the entrepreneur who developed & invented these products, as well as access to imagery for a feature article, we’d be delighted to share it with you. The press kit includes background on the company’s vision, creative direction & the unique inspiration behind each collection. In addition, you’ll have the opportunity to arrange an interview with Sue Marsh, who will share insights into her career journey & the future of the brand. To request access, please get in touch by sending us an email

Product Type on each Eyechainz

Gold & Silver Colour Bespoke Jewellery for Eyes & Brows

Gold & silver-colour durable coating with lasting shine.

Crafted using a hypoallergenic metal, this beautiful bespoke jewellery is designed for flexibility & comfort, suitable for both day & evening wear. Embellished with sparkling Austrian crystals, it offers timeless elegance with a touch of luxury.

Hypoallergenic & gentle on the skin

Easy to clean & care for

Suitable for sensitive skin

Simple to apply & remove –
see instructions

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