Privacy Policy

This privacy notice explains how we collect, use & protect your personal information when you interact with our website & services. It sets out the conditions under which we may process information that you provide to us or that we collect from you.

We are committed to safeguarding your privacy & ensuring that your personal data is used only in accordance with this notice & the law.

• If you do not agree with any part of this privacy policy, your only recourse is to stop using our website.
• We take seriously the protection of your privacy & confidentiality. Visitors to our website are entitled to know that their personal data will not be misused, shared inappropriately or fall into the hands of unauthorised parties.
• We comply fully with UK law, including the UK General Data Protection Regulation (UK GDPR) & the Data Protection Act 2018.
• This policy explains your rights & our obligations regarding the processing & control of your personal data. More information on your rights can be found at www.knowyourprivacyrights.org.
• Except as set out below, we do not share, sell or disclose your personal data to third parties.

• Company name: Eyechainz Ltd
• Registered office address: 62 Uphill Way, Uphill, Weston-Super-Mare, Somerset BS23 4TN UK
• Company registration number: 16111877
• Trading as: Eyechainz® 
• Contact email: hello@eyechainz.com
• Contact telephone: +44 (0) 204 509 8900

The law requires us to determine under which of the legal bases we process your personal data. The main bases we rely on are:

1. Contractual obligation - when you purchase from us, create an account or otherwise agree to our terms.
2. Consent - when you explicitly agree to our use of data, e.g. for marketing emails or cookies.
3. Legitimate interests - when processing is necessary for the operation of our business in a way you would reasonably expect.
4. Legal obligation - when required to comply with law, such as tax or fraud prevention.

If a basis is no longer relevant, we will stop processing your data. If the basis changes, we will notify you.

• Identity details (name, email, address, phone number)
• Payment & transaction details (processed securely via third-party providers)
• Communication data (emails, customer service messages)
• Technical & usage data (IP address, browser type, cookies, browsing activity on our site)
• Marketing preferences & consents
• Job application data (if you apply for a role with us)

We use your personal information for the following purposes:

• To process & deliver your orders
• To provide customer support & respond to enquiries
• To personalise your shopping experience
• To send you marketing communications (only with your consent)
• To improve our website, services & product offering
• To comply with legal & regulatory obligations

We may share your personal information with:

• Payment providers (e.g. PayPal, Stripe) - to securely process transactions
• Delivery & courier companies - to
  ship your orders
• IT & hosting providers - who help us run our website
• Professional advisers (lawyers, accountants, insurers) - where necessary for business & compliance
• Authorities & regulators - if required by law

We do not sell, trade, or rent your personal information to third parties for marketing purposes.

We use cookies and similar tracking technologies to enhance your browsing experience and analyse website usage. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Analyse website traffic and usage patterns
• Improve website functionality and performance

You can control cookie settings through your browser preferences, but some features may not function without them.

Your personal information may be transferred to and processed in countries outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with applicable data protection laws.

Under data protection law, you have the following rights:

• Right of access: Request copies of your personal data
• Right to rectification: Request correction of inaccurate data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Request limitation of data processing
• Right to data portability: Request transfer of your data
• Right to object: Object to processing of your personal data and withdraw consent where applicable

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary depending on the type of information and the purpose for processing.

Our services are not intended for children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

If you have concerns about how we handle your personal information, please contact us first at hello@eyechainz.com. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) or your local data protection authority. https://ico.org.uk/concerns/.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the effective date. Your continued use of our services after such changes constitutes acceptance of the updated policy.